Mealwyse

Work Type

Branding and Packaging

ABOUT

Mealwyse is a cloud kitchen based in India, catering to office-goers and working professionals. The brand focuses on delivering homemade-style meals at an affordable price, ensuring convenience without compromising on quality.

TASK

The objective was to develop branding, packaging, and an app icon that reflect Mealwyse’s core values—friendliness, affordability, and a homemade feel. The design needed to be minimal yet effective in communicating warmth and reliability.

SOLUTION

A typography-based approach was chosen to maintain simplicity while ensuring strong brand recognition. The logo and app icon were crafted with clean, modern typography that conveys friendliness and approachability. The packaging design followed a minimal yet functional aesthetic, enhancing the user experience while reinforcing Mealwyse’s identity. The final design perfectly aligns with the brand’s positioning, keeping it straightforward, memorable, and reflective of its core values.