Linchpin is a food chain startup based in Kolkata, India, specializing in fast foods such as rolls, shawarmas, and tacos. They operate both online and through multiple physical store locations.
TASK
The goal was to develop an attractive yet minimal brand identity using “Linchpin” exclusively as the emblem.
SOLUTION
Developed a brand identity by merging elements of a linchpin and a ring to form a shelter-like symbol, signifying the brand as an ideal haven for food enthusiasts.
